Applications open for the 2026 season
Women aged 18–27 with Finnish citizenship or residency are invited to apply.
Women aged 18–27 with Finnish citizenship or residency are invited to apply.
Auditions will travel to Helsinki, Tampere, Turku, Oulu and Rovaniemi this season.
Four new contestant-led projects receive support across Finland.

The contestants of the 73rd Miss World will begin their journey in Hanoi on Sunday, 9th August 2026.
Founded over 1,000 years ago, Vietnam's capital city is rich in history, with the streets of its charming Old Quarter dating back to the 14th century. Today, Hanoi is an inspiring blend of tradition and modernity, filled with vibrant cafés, world-class restaurants, and contemporary art spaces. From ancient temples to bustling markets, Hanoi truly represents the beating heart of Vietnam.
The contestants will then tour Vietnam before arriving in Ho Chi Minh City for the Grand Final.
Vibrant and full of energy, Ho Chi Minh City serves as the economic center of Vietnam and the main hub of the southern region. This cosmopolitan metropolis seamlessly blends the old and the new, reflecting both the city's rich heritage and its forward-looking spirit.
Further details of the tour will be revealed in the coming weeks.
The Miss World Final will be held on Saturday 5th September LIVE from Ho Chi Minh City.
Miss World Finland 2026 titleholder Kiia Huutoniemi will represent her country 09.08–07.09.2026 in Vietnam.
Key dates of the season.